The presence of women at work and in the career ladder has increased, but there are still important gaps on which it is still necessary to intervene and promote inclusion. At the same time, young men struggle to confront and integrate with a typical leadership model of previous generations.
Although the issue of reduced female representation in places of power is substantially shared by many companies, there are few strategies that have proved to be effective in effectively improving gender balance and breaking the “glass ceiling”.
To promote effective and lasting change, it is necessary to develop programmes and initiatives that address the issue of women inclusion by also actively involving men.
Through:
In a global leading FMCG company, after carrying out an engagement call, WhatsApp groups were created and organised by characteristics – age, organisational position, etc.
The result was extraordinary for the flexibility built within the medium and people’s familiarity with using it. Also the participants’ interest in the use of an original, and simple, research method and for the quality of the ideas collected proved a success of the programme.